What motivates esteem spenders in their shopping habits?

Esteem spenders are motivated by the desire to impress others. Their shopping habits are often driven by a need to project a certain image or status, which they believe is enhanced by the products or brands they choose to purchase. This desire to be perceived positively by peers can lead to purchasing decisions that prioritize luxury items or trendy products that signal wealth or social standing.

The drive for impression management stems from a desire for social validation and acceptance, which can be a fundamental aspect of self-esteem. When esteem spenders choose items, they often prioritize how these items will be viewed by others rather than their intrinsic utility or personal satisfaction. Therefore, their purchases are often a reflection of their aspirations to be seen in certain ways or to gain admiration from their social circles.