What percentage of heard information do people typically remember?

People typically remember about 25% of the information they hear. This statistic highlights the common cognitive phenomenon where individuals retain a limited amount of auditory information due to factors such as the sheer volume of information presented, distractions, and the effectiveness of the delivery. Cognitive psychology research suggests that retention is often much lower than we might expect, which underscores the importance of using various methods, such as visuals or interactive engagement, to enhance learning and retention. When information is presented in a memorable way or reinforced through repetition, the retention rate can improve, but the baseline figure for heard information remains around 25%. Understanding this concept can greatly influence how financial counselors present information to their clients, ensuring that key messages are communicated effectively.