Which type of brokerage provides comprehensive investment advice and planning services?

The choice of a full-service brokerage as the correct answer is based on the nature of the services they offer. Full-service brokerages provide comprehensive investment advice and planning services, which typically include personalized financial advice, investment management, retirement planning, and access to a wide range of financial products. This type of brokerage employs licensed financial advisors who can tailor investment strategies to meet individual client needs and goals, often involving one-on-one consultations.

Full-service brokerages aim to build long-term relationships with their clients by offering a holistic view of their financial situation and creating customized solutions that take into account various aspects such as risk tolerance, investment objectives, and individual circumstances. This level of service contrasts significantly with other types of brokerages.

Discount brokerages primarily facilitate trades for clients without providing significant advisory services. They cater to self-directed investors who are comfortable making their own investment decisions and typically charge lower fees.

Online brokerages operate in a similar vein to discount brokerages by providing trading platforms that allow investors to execute trades without personalized advice. They focus more on technology and ease of access rather than providing comprehensive financial planning and advisory services.

Insurance brokerages focus on selling insurance products and may not provide investment advice or planning services related to investments or retirement savings.

In summary, the holistic