Which type of spending behavior is most focused on fulfilling practical needs?

Utilitarian spenders are primarily driven by the need to fulfill practical needs. This type of spending behavior is characterized by a focus on purchasing items or services that provide essential functions or solve specific problems rather than fulfilling emotional desires or societal pressures. Individuals who exhibit utilitarian spending behavior prioritize functionality and necessity in their purchasing decisions, often seeking value and practicality over luxury or status.

For instance, when making a purchase, a utilitarian spender would consider factors such as cost-effectiveness, durability, and the immediate utility of the item—whether it meets their basic needs or offers a clear benefit. This contrasts with other spending behaviors, which may focus on emotional or social factors rather than practical needs.